![]() It also serves as a testament to why the gradient remains such a popular design trend during the holiday season. The stunning background gradient, the delightful pop of colors in the foreground, and the clear mention of their special offer- such is the appeal of Popopie Inc’s hero section that one can’t help but scroll further to discover what lies beyond it. Subject line: What to Dress on Thanksgiving PartyFind at Popopie-Kids Essentially, they have made their hero section a self-contained unit, complete with a Thanksgiving message, an appealing background image, and the CTA buttons, of course. That’s why they have added two CTAs above the fold itself. But, not everyone has the patience to scroll beyond the hero section, and American Apparel understand that well. As a result, they’ve been able to generously display their products, allotting two images for each.īesides the umbrella CTA for each section, every product has been assigned its own button- a brilliant move, in my opinion. I also quite like how they have decided to keep the email high on visuals and low on text. But bold typography isn’t the only applaudable aspect of this email. Why is that? You guessed it, courtesy of the pronounced headings. And yet, you can tell, without any doubt, that it contains three sections. If you look closely, you’ll notice that there are no traditional demarcators in this email in the way of lines or borders or anything. This Thanksgiving email by American Apparel is an excellent illustration of how you can use bold typography to segment your email content. Subject line: Gratitude is a must… Happy Thanksgiving! Terrain is also transparent about their shipping rates in this email, yet another tactic that has my complete approval. The objective is to make the user experience as frictionless as possible and such kind of design goes a long way towards boosting your conversions. I like the fact that the email has clearly highlighted all the various product categories that the store contains and that each of them leads specifically to that page. The minute you open their email, you get lulled into the calm and composure that their content and design elements brew together in tandem. Subject line: Happy Thanksgiving from Terrain!Ī sweet message, a lovely earthy design aesthetic, and a minimalistic envelope to shroud it all- doesn’t that sound like an excellent Thanksgiving email recipe? Well, that’s exactly what Terrain have done over here. Don’t believe me? Well, read on and find out for yourself! Terrain Once their glory and magic grace you, you’ll be left buzzing with ideas aplenty. And how does one get said delectable campaigns right? By acing your research, challenging your creative boundaries, and, of course, by taking inspiration from the best in the business! To help you get underway, I’ve curated some of the most stunning Thanksgiving emails from the recent past in this blog. Unless the sizzle and crackle of your email campaigns match that of the freshly-roasted turkey on your Thanksgiving table, you’ll not be able to channel any sort of interest toward you. However, don’t let the charm of these riches take your mind off of the fact that claiming them is going to be a task and a half. After all, it’s not every day that opportunities like these come knocking. As a business owner, you’re probably already licking your lips at that stat, aren’t you? Anyone in your shoes would. ![]() This Thanksgiving day, no less than 30.6 million people are planning to shop online or in-store.
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